Thousands of unknown artists have also sercured recording contracts and endorsement after having massive success as a result of utilizing SoundCloud. In the past few years, SoundCloud has proved to be a breeding ground for superstar talent, with artists like Lorde - who broke through after uploading her 2013 EP, The Love Club, to the site. The upside of the service is a major one for indie artists, as it gives them numerous options on how they can share their music, as well as full-reign over how they interact and engage with their fanbase. It's now estimated about 12 hours worth of audio were being uploaded every minute on Soundcloud in th past year. While other record labels aren't as gung-ho about that particular business model, that hasn't stopped SoundCloud from flourishing, as evidenced by claims that 175 million unique listeners used the site each month in 2015. That appeal has caught the attention of major recording companies like Warner Music, who struck a deal with SoundCloud as part of its "Premier Partners" program, which allows both Warner Music and its publishing division to collect royalties for songs they have chosen to monetize on the site. After reaching one million subscribers in May of 2010, that number ballooned to fifteen million in a two-year span, an indicator of the website's growing popularity among artists and music consumers alike.
Founded in August of 2007 by Swedish sound designer Alexander Ljung and Swedish artist Eric Wahlforss, Soundcloud has grown from an outlet to share music among friends to a full-blown operation that has made a seismic impact on the music industry.
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One of the top outlets that help make all of this possible is SoundCloud - the free music sharing service. Now everytime we sign online, we get the luxury of hearing songs that would be relegated to a demo in the past and the power to take those songs, share them, and help them become viral sensations, or better yet, actual hit songs that rule the radio on our terms. No longer do we have to wait for an artist's every move and song to get approved by the label. But what we can take solace is knowing that an unlimited amount of artists can now deliver music directly to the consumers. The current landscape of music may come with its shortcomings, but the ends justify the means and like it or not, things will never be the same again. So, it's doesn't matter where you're from, it's still all about where you're at. The Internet has helped homogenize music trends and styles. Even your geographic location is less of a factor on the careers of aspiring artists from across the map. Record labels run by useless middlemen and lame radio programmers dictating who gets airtime no longer are the only ones you have to impress to become a star. From the way we discover new talent to the classics we revisit time and time again, 2015 is vastly different from eras of the past. As the years went by, technology has evolved and helped revolutionize the music industry, and not just for the worse (i.e.
Luckily, twenty years later, that unfortunate circumstance isn't the case in music any more, especially in rap. Subsequently, their music - along with their names - have become lost in history never to be heard from again. And while more than a few current legends chose to go through the muck and the mire while managing to emerge victorious, many talents opted to do the latter.
This leaves you with only two options: go for broke (literally) and follow your dreams or tuck those delusions of stardom away - and focus on more practical things - like a job, school, etc. So the chance of you being discovered by a major record label or producer goes from seeming like an uphill battle with small but possble odds to mission impossible. Yet, the only thing stopping you is you're living in a city not named New York or Los Angeles - and you just do not have access to outlets to share your music to the world. In your mind, you have the skills to become the next big thing in music with the proper exposure and guidance. Everyone you know says you're immensely talented with the ability to craft songs that not only move the needle, but the crowd as well. It's 1995 and you're an artist trying to get your music and career out to the world and your career off the ground.